The ways in which companies are promoting themselves and their services is changing.
We at Exodus can help you make this change. An email marketing campaign is a great way to keep in touch with your customers, deliver news on new product developments and services. It’s more cost-effective than a postal campaign and you can decide the time and day that your campaign is sent – it’s extremely flexible. It also comes with full statistical back-up information, to show who has opened your email, what news items have been read and provide an overall view on how well your campaign has done. It really is a win win solution to your marketing needs. For more information on how Exodus can help you win over your target audience, contact us today.
Exodus recently designed the corporate brochure for FES Limited, one of the UK's leading facilities management companies. The new brochure reflects the clean, dynamic and corporate look and feel of the FES website that Exodus designed and built. This is the first of a suite of brochures covering the various divisions of FES that Exodus has been commissioned to work on. A complete re-design of all of FES’s stationery has also been carried out by Exodus in order to reinforce their new house style.
Perth’s only brewery, has recently moved into new premises and as part of an ongoing marketing strategy the company commissioned Exodus to revamp their website. The new site is far more dynamic than its predecessor and provides a real taste of what the brewery has to offer. New colour photography has been added to each page and smart new icons help the user to navigate freely throughout the site. The site complete with an online shop, highlights the great selection of beers on offer and also covers Brewery Tours, History of Beer, the Brewing Process, in fact if you want to find out all about beer, this site would be a good starting point. Cheers!
One of Scotland’s most progressive colleges of further education, Elmwood College invited three companies to pitch for the redesign of the College website. Exodus came out on top with a unique solution that instantly created a very strong and recognisable look and feel for the College. Taking its inspiration from the ‘iphone’ interface, Exodus created a website which will instantly appeal to a wide range of potential students and public alike. The ease of navigation and simplicity of design helps to create a website that is both user friendly and accessible.
Howco Group is a global provider of leading edge supply chain metals management solutions, primarily within the oil & gas services sector. The company approached Exodus to produce a direct marketing piece for its US market. The mailer promoted Howco’s ability to service it’s global market, but still retain the ability to service the local market. The mailer was designed and printed in rapid, quick time to meet the deadline set by the client. The job had a relatively small print run and so was digitally printed.
Based in Grangemouth, Hazco Environmental commissioned Exodus to create a new brand identity for the company. The company specialises in liquid waste/sludge waste handling, cleaning of tanks and high pressure water jetting. The new identity reflects Hazco’s multi faceted operations, the font style is contemporary, clean and sharp. The new brand is going to be rolled out across the companies fleet of specialist vehicles, followed by a new corporate brochure, merchandise, advertising, website and signage.
The Scottish Council for Independent Schools has worked closely with Exodus on a number of design projects. The council publishes a review each year highlighting its activities and achievements and this years document utilised a variety of line illustrations, rather than a photographic approach as in previous years. The end result being a publication that has a very unique look and feel whilst still being able to convey the important achievements of SCIS over the past year.
Having created a new visual identity for FES Limited, an independent building services provider, through their newly designed website, Exodus were then asked to continue the very strong and distinctive design style through a range of other items. A companies stationery is an essential tool in reinforcing both brand values and giving it a strong market presence. Subsequently, we continued on from our good work on the new website and developed a range of stationery items that echoed the new design style. The clean grid style has been adopted, ensuring maximum usable space for the end user. We are also working on a suite of brochures which will take their lead from the new visual identity.
Inveralmond Brewery, one of Scotlands’ premier brewers of beers, is one of Exodus’s newest clients. In order to bring their marketing material up-to-date, we were asked to produce a number of items that would give the brand a fresher and more contemporary look and feel. One of these items was a DL leaflet, which is intended to promote not only the Inveralmond brand but also its shop and tour. Utilising supplied images and sourced photography, we created a piece that was visually strong and striking, so that it would stand-out against the opposition when displayed in racks in public areas. The stylised approach adopted for the leaflet, will then be applied to future marketing material. One such item being an Audio Visual presentation, which we are currently working on.
Specialist manufacturer and wholesaler of textiles, Macnaughton Holdings based in Perth, recently commissioned Exodus to create a new brand and marketing material for the launch of their new tartan, Red Hackle. The Red Hackle tartan was designed as a tribute to men and women of the Black Watch, both past and present. The new brand, an A3 showcard and swing ticket had to be designed to a high standard and produced in a very short time frame, which is one of the reasons why the client asked Exodus to carry out the work. The result is a clean, carefully considered approach employing the classic serif font of Goudy to create a distinctive and stylish brand and marketing material.
After successfully winning a creative pitch for the new Fortingall Hotel brochure, Exodus were asked to create a brochure that reflected the 4 star status of the hotel. The brief was to create a visually engaging piece, with minimal text which would be informative and act as a sales tool at the same time. The addition of a tear-off postcard, not only enables the residents to keep friends and family informed about their stay but also helps to further promote the hotel. The strong use of supplied photography and subtle application of colour helped to create a brochure that has a timeless yet contemporary look and feel.
Henbury a well known brand of leisure clothing for Corporate, Promotional and Workwear markets, recently commissioned Exodus to design three catalogues from their clothing portfolio. The three catalogues covered brands which promoted towels, children’s clothing and even teddy bears! The look and feel of all the brochures was very different reflecting the various target audiences and all three catalogues were turned around in a very short period of time.
Over the years, Exodus has worked very closely with the High School of Dundee to create a very strong, distinctive and recognisable brand. The school’s bi-yearly newsletter has been a project that Exodus has worked on and produced for a number of years now. However, to commemorate the High School of Dundee’s 175th anniversary, we were asked to design a newsletter that was distinctly different from previous issues of the ’Pillars’. The solution was to utilise gold foil blocking on the front cover which instantly gave the newsletter a ‘special’ feel. Combining this print finish with a treated line drawing of the school, it was very apparent that this edition was different from what had been seen before. .
Exodus planned and implemented an extensive marketing campaign for the High School of Dundee, to promote the Schools Open Morning which took place on Saturday 7 November. The structured campaign included press, which included local papers, as well as some Scottish nationals and ran from late September right up to the week of the Open Morning. In addition to the press campaign, two 48 sheet posters were sited in prominent locations in Dundee, a TV commercial was created and ran for two weeks on STV South and STV Aberdeen. This years campaign carried a completely new creative approach, where a graphic image formed part of the school name, linked to a call to action, as in the advertisement shown here. The adverts maintain the strong layout identity that has been built up over the years for the school and they promote a positive, confident message to prospective parents.
KVC (UK) Limited are specialists in the design and manufacture of ball valves for the oil, gas, chemical, petrochemical, pipeline and water industries worldwide. Exodus who earlier in the year designed and produced a new product catalogue for KVC, have followed it up with the launch of a new website for the company. The new site gives the user a comprehensive view of KVC’s capability worldwide, its products and technical expertise. The site also includes a restricted area download section for access to literature and other relevant information for existing KVC customers.
Exodus has recently developed a new brand identity for Apex Speciality Solutions in Aberdeen, who specialise in the manufacture and supply of specially formulated chemical products for business-to-business markets. The new brand is a major step away from the previous design with its bold, clean lines and provides the company with an identity that can take the company forward with confidence.
Exodus continued on from last years success with a new and fresh approach to this year’s school directory for the Scottish Council for Independent Schools. SCIS commissioned Exodus for a second year running, to create a directory that was a progression from the previous year’s design whilst keeping the overall look and feel on brand. The A5 directory, which is largely text based, had to be carefully considered in terms of typography and use of colour. The result is a document that is dynamic, visually stimulating but at the same time retains a high degree of clarity and accessibility for the viewer.
SB Analytical based in Alva are one of the latest editions to the Exodus portfolio. The company who supplies new and reconditioned chromatography and other laboratory instrumentation consumables, approached Exodus to produce a new mailer for the companies service and maintenance department. Working closely with SB’s marketing team, Exodus designed an A5, 6 page mailer, titled – Smart Service, Smart Thinking. The mailer is contemporary, utilises white space and although the document carries quite a lot of information, a smart use of typography keeps the mailer clean and easy on the eye.
Exodus launched a new corporate website for FES, one of the UK’s major independent building services providers. The new website is contemporary, clean and makes good use of white space, giving the site a fresh look and feel. As you would expect from a company of FES’s size, the site covers a wide range of company and market information, with all the information easy to hand via the sites easy to follow navigation. Overall the design provides FES with a strong corporate/ professional image and one which promotes the company with confidence, reflective of its position as a market leader.
Web! Web! Web! Those have been the buzz words in Exodus over the last few months as we have designed, created and updated quite a number sites for new and existing clients. Cloburn Quarry, FES, KVC, Armordon (Don & Low), Dand Carnegie Chartered Accountants and not forgetting the major redesign of our own site, has seen Exodus use it’s design expertise to produce a range of user friendly, strongly branded sites. In the case of FES, KVC and Dand Carnegie, these projects are in their final stages of completion and all three should go live over the next few weeks. In all of our web projects we work closely with a web partner who prepares the back end of the website, (the techy bit!) and we would like to thank Fly on the Wire in Dundee and The Big Crayon in Kinross for their great support and ongoing partnership. The skills that we can bring to the table, in design expertise/branding and technical know-how, allows us to present a package to clients that covers all bases. Add to this our in-house 3D Animation capability and New Media platforms, Exodus not only delivers a strong website presence, but can back this up with Plasma Presentations and interactive CD-Rom design and production. If you have need for design on screen, call Anne Nicol today on 01577 866110 and get a Quick Quote!
Barton Chemicals in Broxburn have been on our radar for quite a number of years and finally this year we were invited to present concepts for the companies fleet of vehicles. The company supplies a wide range of cleaning products for the automotive industry, including a comprehensive range of car valleting products, along with an extensive list of janitorial items – everything from paper towels to vacum cleaners. The first van has just been completed and the rest of the companies vehicles will be ready for their appearance at this years Truck Fest at Ingliston, Edinburgh. The client was so impressed by the vehicle livery design that Exodus put forward, that they also asked Exodus to create a new suite of stationery to endorse the new look brand image. A photoshoot was also organised by Exodus to ensure that the company had a strong library of quality images of its products and these were used in the livery designs.In addition to full vinyl wrap graphics for vans and trucks, Exodus can also design and produce curtainsiders for articulated vehicles and complete rebranding.
See examples of livery on our website...
NHS Tayside approached Exodus to come up with a set of posters and flyers to promote Online Giving in support of a ward, department or service. The campaign has been designed to inform people that, should they wish to make a donation, there is a simple and easy way to do it and all at a click of a button. The promotion included a 1/3rd A4 two sided leaflet, A4 poster and a large format poster were designed for distribution throughout the NHS in Tayside. The design created by Exodus uses an image of a person making a donation on line and a group of runners doing a charity run, illustrating one method how funds are raised for a worthy cause. The copy was kept brief to let the images do the talking and we look forward to seeing how successful the promotion will be over the coming months. If you have a requirement for a key message to be promoted over a range of media, call Anne Nicol today on 01577 866110 and get a Quick Quote!
Another company who have been on our radar for a number of years, Edlon (part of the Robbins + Myers Process Solutions Group) invited us to work on a new corporate print project. We were given a design brief that specified a clear, clean and easy to read visual message. After a successful design solution and service, we were given an introduction to Pfaudler Balfour (UK). Should you have a need for any corporate print materials, call Anne Nicol today on 01577 866110 and get a Quick Quote!
The newest product to join Don & Low’s impressive portfolio of leading industrial textiles – Armordon, had its website launched in June. The new site designed by Exodus and built by Fly on the Wire has already produced a number of enquiries for this Hi-Tech product. The site is easy to navigate and has 3D Flash Animation on the Home Page, consisting of three illustrations, to illustrate just some of the sectors were the product is used, but the potential market for the product is huge. As our strapline suggests – Armordon...The shape of things to come. The Armordon site, like all Exodus sites is strongly branded and it’s this strong design structure that we feel brings added value to our clients presence online. If your website is in need of a makeover, or if you would prefer a complete redesign call Anne Nicol today on 01577 866110 and get a Quick Quote!
The High School of Dundee has been an established client of Exodus for some time now and recently we were asked to create an identity for their High Tea Society project. The High Tea Society is a new and exciting project which aims to encourage past pupils and parents to maintain contact with each other after leaving the High School of Dundee. As a direct result of this it is hoped that funds will be raised for future pupils of the High School of Dundee. The brief was simple. Create an identity which echoes the aspirations of the end user. In response to the brief, we at Exodus created an identity which is not only classical in feel but also has a very distinctive look and feel. Accompanying the identity, we are currently working on a range of other marketing material which will form part of a pack, which will be posted/emailed to the end user.
Having worked with Paths for All for a number of years, we were asked to design this years annual National Networking Event direct mail. The design had to incorporate the new logo and follow the accessability guidelines. If you have a need for a direct mailer, call Anne Nicol today on 01577 866110 and get a Quick Quote!
3D animation is a design service that Exodus has been able to offer over the last couple of years and the company’s 3D Portfolio is expanding. Don & Low, one of the UK’s biggest industrial textile manufactures commissioned Exodus to create a new brand identity for its Armordon product, along with a new website and a 3D animated movie.
In early 2008 Exodus was approached to design and create two interpretive Signs for a community based project in the village of Glenfarg. Glenfarg Green is an area in the centre of the village which has been totally transformed from a piece of waste ground into a ‘Green Oasis’ and all the work has been done by local volunteers. Exodus commissioned local craftsman Douglas Erskine, to create two ornate iron frames to hold two graphic panels that were printed direct to substrate, making the signs weatherproof and interchangeable. The combination produces signage that it is envisaged will be enjoyed for years to come.
Dand Carnegie Chartered Accountants in Dundee, were moving into new offices in Broughty Ferry, Dundee and approached Exodus to promote the move to their extensive portfolio of clients. The marketing material included, a direct mail piece, a half page advertorial in the Dundee Courier, a new website and Exodus also organised a photoshoot at the firm’s new offices for use within the various marketing elements. An email marketing campaign is also planned for the company to further promote the Dand Carnegie Brand throughout Scotland.
In February, Exodus delivered a new Corporate Folder and Inserts (A4 Portrait), to Wirral based B&M Waste Services one of the North West of England’s largest waste management companies. The new folder and inserts are strongly branded and the colour palette, reflects the companies vibrant brand identity. The folder has a contemporary look and feel and uses large colour imagery to punctuate the various services offered by the company. In addition to holding a series of inserts the folder also has capacity to take a DVD which is held in position on the inside back cover. The project is one of the first that Exodus has won south of the border and hopefully it will be one of many
January was a busy month with a number of design projects coming to their conclusion. One of these was an A4 landscape Corporate Brochure for KVC (UK) Limited. The Company specialises in the design and manufacture of Ball Valves for the Oil, Gas, Chemical and Petrochemical industries. The cover design incorporates 3D imagery that was created in-house, as part of a montage that runs from the front to the back of the brochure. The document mixes strong graphics with technical specifications and drawings. In addition to the brochure Exodus is also working on the company’s new website.
In January 2009 Exodus designed the Annual Review for SCIS (Scottish Council of Independent Schools), for the second year running. The A4 portrait Annual Review makes good use of white space and the text is broken up with editorial style colour images depicting independent school life. The layout is clean and functional and displays the content in a visually exciting and accessible approach.
In Kinross, just across the road from Exodus is the Kirklands Hotel. As frequent customers of the establishment, Exodus were asked by the owners if they could assist with marketing the hotel which had just gone through a major refurbishment. First on the list were menu’s, followed by a series of promotional postcards to promote the new look hotel and its services.
Edinburgh based Aerospace Machining Technology commissioned Exodus in 2008 to design a new Corporate Brochure and Inserts to promote its highly skilled and specialist design and manufacturing services. The A4 portrait, 6 page cover brochure uses close up creative photography of some of the precision machine parts and tells the success story that is AMT. All the photography was shot by Exodus, providing the company with a library of high quality digital images that have also been used in the company’s new website. The feedback from the client to-date has been extremely positive.